Why is the environment a key impact area for inclusion?
By Lydia Cronin
‘Greenwashing’ is the overstating or masking effect of climate advocacy, or the understating of a product’s negative impact on the climate. In response to rising popular interest in sustainability, some brands use environmental sustainability buzzwords misleadingly. Consumers are not exclusively purchasing based on price and quality, but are interested in who they are purchasing from. Therefore, positioning a brand or product as ‘green’ can be profitable. A UN group has recently been set up to tackle greenwashing and brands are increasingly being held accountable for their claims.
The climate activist movement is lacking diversity. Inclusion is essential in the environmental sphere, as impact of global climate change is not felt equally across the globe. Communities of colour and poorer nations in the Global South are suffering disproportionately.
Organisations have a key role to play. Included is pleased to partner with clients working on system change and with a core authentic purpose in this space. SYSTEMIQ, spun out of McKinsey and Company in 2016, adopts a systems-based approach to solving environmental challenges. Additionally, the Ellen Macarthur Foundation whose fundamental purpose is to build a circular economy. In such cases, Included explores the important intersections of inclusion and climate advocacy.
The role of the organisation is crucial in driving inclusive change. Greenwashing and movements lacking diversity ignore the realities of climate change and its unequal impact. Instead, authentic and measured action can deliver genuine, positive impact.
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